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What?! Congratulates Diane Pernet

David — Sat, 12 May 2012 16:52:17 +0000

Friend of What?! Magazine, creator of website A Shaded View of Fashion and fashion icon, Diane Pernet has been awarded the prestigious FAD medal in Spain. Previously a photographer and fashion designer, Diane Pernet is a fashion critic and video … Continue reading →

What?! Views – Kusama at the Tate Modern

David — Wed, 09 May 2012 20:46:00 +0000

The Yayoi Kusama exhibition at the Tate modern seems everything Kusama herself would want in a space. It follows her work fresh from art school in her small hometown in Japan, through to Tokyo then to New York before finally … Continue reading →

What?! Editorial – Why Don’t You Try To Understand

David — Sat, 28 Apr 2012 16:46:38 +0000

Photographer: Armin Weisheit Stylist: Samson Soboye Make-up: Kavita Kaul Hair: Franco Vallelonga Modle: Chantelle Pidgley @D1 models Nora Nona Beauty Editor norah.nona@what-mag.co.uk

What?! Beauty – Women Love Women, Who Love Women

David — Sun, 18 Mar 2012 10:31:19 +0000

Before you get excited and go thinking that I’m writing about some sexy girl-on-girl exploits…I’m not. I’m writing about something else equally curvaceous and appealing to the senses – designer Diane von Furstenberg; a woman who knows women, is loved … Continue reading →

What?! Beauty – Flex Those Locks

David — Mon, 05 Mar 2012 21:39:17 +0000

Blow-drying; curling; setting; rolling; cutting; dying; tinting; straightening. Most women do a combination of these things to their hair on a monthly, weekly, if not daily basis. Eventually the wear and tear of heat-treating and chemically processing hair takes its … Continue reading →

What?! International Fashion Week Roundup – New York

David — Thu, 01 Mar 2012 22:21:36 +0000

What?!’s top collections for Autumn/Winter 2012/13. New York Fashion Week was a refreshing surprise this season. For a long time now, the collections coming from New York have been super safe in every way. Always the perfect streamline cut, the … Continue reading →

What?! Shops : BOY London Hits Selfridges

David — Thu, 23 Feb 2012 22:25:30 +0000

Cool and cult fashion label BOY London has hit Selfridges shop floor this week. Selfridges London has announced this week that they will be the sole UK stockist for the full BOY London range. The collection showcases it’s bold logo … Continue reading →

What?! Fashion In Motion – Quel Est L’Amour?

David — Mon, 20 Feb 2012 21:26:20 +0000

Quel Est L’Amour? from Oggy Yordanov on Vimeo. Filmed and Directed by Oggy Yordanov oyordanov.com Editing: Basement Film Productions Styling and Concept – Karen Binns Make up – Norah Nona using Mac make up Hair Darren Fowler Assistance: Carly Quist … Continue reading →

What?! First Look – Girls On Film

David — Fri, 17 Feb 2012 09:45:48 +0000

18 / 02 / 2012

What?! Beauty – Eye Spy

David — Mon, 13 Feb 2012 16:42:43 +0000

Have you ever got up in the morning after a good night sleep, looked in the mirror and thought, ‘Oh My God… I look so tired.’ Your eyes are puffy or worse still you have dark shadows under them. One … Continue reading →