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What?! Shops – James Long for Topman

 | Category: Fashion
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James Long for Topman

Today saw the launch of Topman’s latest collaboration with the renowned and celebrated knitwear designer James Long. This small seven piece capsule collection is a snapshot of those fine knits Long creates with eponymous label. The collection of six crew neck jumpers and one cardigan use the same techniques and fine materials that a synonymous to Long’s own collection.

Created purely out of British yarns, the collection stays true to his British roots. ‘This range was inspired by my favourite sweater wearing musical icons such as the members of Sex Pistols, the Bay City Rollers and of course Bobby Gillespie and Keith Richards.’ stated James Long regarding this rather fun collection.

Each jumper has it’s on unique stamp certain to inject fun into these dark, cold months whilst mainting a subtle luxury. Our personal favourite comes in the form of a tartan print jumper, with electric pink stripes breaking up the pattern. The polka dot prints are also a lot of fun, whilst a simple black bodied and white sleeved jumper excude understated cool. A hint of rock star is added with the inclusion of lurex woven into a few of the pieces.

Long has come full circle with Topman, originally starting with the Topman sponsered ‘MAN’ show, before progressing to ‘NewGen Men’ before recently winning the inaugural ‘Fashion Forward’ award.

The pieces for the collection stand out on their own, and can be worn completely effortlessly with a pair of your favourite blue jeans, dressed up with a smart blazer, or as the official promo photography shows, go all out with your inner grunge star and rock these knits this winter.

Crew Neck Jumpers – £100
Cardigan – £120

http://www.topman.com

David Mahoney
Online Editor
david.mahoney@what-mag.co.uk

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