Cool and cult fashion label BOY London has hit Selfridges shop floor this week.
Selfridges London has announced this week that they will be the sole UK stockist for the full BOY London range.
The collection showcases it’s bold logo on the majority of the pieces, a logo that is known around the world. Created during the punk movement in 1977 alongside with Vivienne Westwood’s SEX boutique, BOY London grew from strength to strength becoming instantly recognisable throughout the fashion industry. Recently the brand has seen a revival with the cool kids in Hoxton adorning the brand, even celebrities such as Jessie J and Rihanna have sported the brand of late, bringing the label straight into the 22nd Century.
The collection’s key aesthetic is the monochrome colour palette used, along with the staple bird and cross logo. The iconic department store will stock the full collection of sweats, tees, caps and leggings.
Starting from the accessible price point of £35, be sure to check out the Men’s Street on the 1st floor of Selfridges to get your BOY needs.
by David Mahoney