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What?! Beauty – Regarde-Moi

 | Category: Beauty, Fashion

Modern technology aside, it could be said that paper has been one of the most essential communication tools created in the history of the world. Read further on for our exclusive fashion film and photo shoot.

A Cut Above
The journey of paper through history is as intricate as the strands first seen in Papyrus in Ancient Egypt; however it wasn’t for another 3000 years that paper as we know it today was created.

The people of the Han Dynasty in China circa 105AD were responsible for refining the art of making paper, thereby giving us the material so readily available to us now.

Back in 105AD however…what was to be done with this wondrous new creation? Write on it, paint on it… fold it and cut it perhaps? For the noble palace dwellers of the time, paper was a luxury and this is where the incredible art of Jian Zhi (Chinese Paper Cutting) began.

Fast forward several centuries to 2009, and Chunwei Liao thought to revive this ancient art by establishing the innovative and award winning company Paperself. Inspired by Jian Zhi, Paperself quickly found its niche in the design world and won the Best Product Award in 2010.

Surprising the design crowd with new and unusual ways paper can be used, Paperself also surprised the Beauty industry with a collection of breathtakingly delicate eyelashes; each of the six designs come in two sizes and have a symbolic meaning in Chinese culture.

Light as a feather and fragile as leaves of the trees paper is made from, these quirky, ethereal eyelashes pack a mighty unusual punch and are perfect for the discerning wearer who is ready to work a look that will have heads turning.

Of all the incarnations paper has taken since 105AD, eyelashes is the newest yet and thanks to Paperself pioneering the way, a new dimension to beautifying the being is readily available at such outlets as Harvey Nichols, the V&A Museum, Browns and the Barbican.

For a fluttering of history, these beautiful creations are paperfection.

By Kavita Kaul
Beauty Writer

http://www.paperself.com

REGARDE – MOI from Alexander Creed on Vimeo.

Regarde-Moi shoot credits
Photographer: Oggy Yordanov
Stylist: Samson Soboye
Stylist’s Assistant: Lydia Dewdney-Pala,
Make-Up Artist: Nora Nona using PaperSelf eyelashes
Make-Up Assistant: Nadia Braz
Nail Technician: Kavita Kaul (Using O.P.I.)
Model: Joy @ Models 1
Mesh and Diamante face visor by Erickson Beamon

Black patent rubber bra and balaclava worn throughout by Atsuko Kudo
Peacock Eye Lashes by PaperSelf
Black rubber fingerless gloves by Atsuko Kudo
Rubber and gilt bow necklace by Sophie Hulme
Springbok horn magnifying glass from “Pelican and Parrots”
Lace print nails by Kavita Kaul using O.P.I.

Stockists & Contact Details

Rheanna Lingham, Tour de Force, Sophie Hulme & PaperSelf all available at:
Luna & Curious
24 ~ 26 Calvert Avenue
London
E2 7JP
tel: +44 (0)20 3222 0034
http://www.shoplunaandcurious.com/product/peacock-false-eyelashes
Couture Rubber wear from Atsuko Kudo http://www.atsukokudo.com
Erickson Beamon http://www.ericksonbeamon.com
Wolford tights from http://www.mytights.com
pelicansandparrots.com

Eyelashes are available to purchase from Paperself or from the following boutiques and online
Stockists: please check our website for updates.

Urban Outfitters
Oxford Street, 200 Oxford Street, London W1D 1NU
http://www.urbanoutfitters.co.uk

Harvey Nichols
109 – 125 Knightsbridge, London, SW1X 7RJ
http://www.harveynichols.com

ASOS.com
http://www.asos.com

Browns
http://www.brownsfashion.com
38-39 South Molton Street, London W1K 5RN

V&A Museum
http://www.vam.ac.uk
Cromwell Road, London SW7 2RL

Barbican Art Gallery
Barbican Centre, Silk Street London, EC2Y 8DS
http://www.barbican.org.uk

Luna & Curious
24-26 Calvert Avenue London E2 7JP
http://www.shoplunaandcurious.com

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