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What?! – 31 Days Of Fashion – London…Is Always Calling

 | Category: Fashion

The 10th day of fashion and London is calling. As for the British, we found that there were no desperate references to the House Of B. As Londoners are always trying to outdo each other and to show how far they can take their ideas; the goal was to be the first, to twist, attach, and sew more independently then anyone on the planet, coming through with fresh and new ideas, without fear of acceptance or judgement.

Again, the catwalks of London produced the most original of ideas that will with no doubt be seen next season throughout the industry internationally; creating trends that will be interpreted by others…with just a bit more budget to spend on production.

Day Ten – Playful Maturity

Antoni and Alison | Sass & Bide | Fyodor Golan

Impossible Execution

Bora Aksu | Jean Pierre Braganza | KTZ

Day Eleven – Sexy Totalitarian

Dion Lee | Antipodium | Holly Fulton

Texture Combination Importance

Bernard Chandran | Maarten Von Der Horst

Day Twelve – Supersonic Precision

Preen | Marios Schwab | Mary Katrantzou

Corporate Madness

Acne | Vivienne Westwood

Day Thirteen – Streamline Excitement

Antonio Berardi | David Koma | Christopher Kane | J W Anderson

Print Explosive Cuts

Peter Pilotto | Michael Van Der Ham | Louise Gray | Burberry

Day Fourteen – Girl Next Door

Roksanda Ilincic | Mulberry

Youth Culture

Ashish | Thomas Tait

Stay tuned into our look at Milan for the 15th day of fashion, coming this week.

by Karen Binns – Editor & Publisher – karen.binns@what-mag.co.uk
David Mahoney – Online Editor – david.mahoney@what-mag.co.uk

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