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RIP Elio Fiorucci
The man famed for his use of fluorescent colours and being one of the pioneers in the creation of the stretch jeans phenomenon… alongside the accessories

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It was the store chain and brand that represented pop art imagery in all of their campaigns.
A brand that totally embraced the Disco culture of the 1970s/80s .
Offered us the Spandex jean in every colour with everything you needed to match them to.

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The first store, that offered that unique concept in denim… which is undoubtedly where American apparel and Urban Outfitters got their look.

Style: "Neutral"

Style: “Neutral”

His vision was before it’s time… And was an explosion of his individualistic and mixed styling aesthetic, which we still hold on to today.

RIP.

 

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