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RIP Elio Fiorucci
The man famed for his use of fluorescent colours and being one of the pioneers in the creation of the stretch jeans phenomenon… alongside the accessories

It was the store chain and brand that represented pop art imagery in all of their campaigns.
A brand that totally embraced the Disco culture of the 1970s/80s .
Offered us the Spandex jean in every colour with everything you needed to match them to.


The first store, that offered that unique concept in denim… which is undoubtedly where American apparel and Urban Outfitters got their look.

Style: "Neutral"

Style: “Neutral”

His vision was before it’s time… And was an explosion of his individualistic and mixed styling aesthetic, which we still hold on to today.



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