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Venus as a Boy Luxury and glamour are the two most important words to best describe the catwalk shows for menswear winter 2012/13 season. Bringing back the importance of grey flannel, wool tweeds and leather… as well as super incredible … Continue reading →

Director – Oggy Yordanov Featuring Ryan Pickard at Premier Models “Compulsion” – Fashion Film featuring Ryan Pickard from Oggy Yordanov on Vimeo. Stylist and Concept – Karen Binns. What?! Magazine Editor and Publisher. karen.binns@what-mag.co.uk Grey split collar jumper – Alexander … Continue reading →

The perfect remedy for hangovers, depression, arguments with your lover, and totally insane parking tickets is a casual trip to the art fair. It can help to escape the worst of realities in your everyday life. Like music, art forms … Continue reading →

It is Javier De Frutos’s willingness to take risks that makes him one of the more likable of today’s contemporary choreographers. De Frutos gave us a brutal and seductive piece of choreography. His ‘Elysian Fields’, with Rambert Dance Company, gave … Continue reading →

In a world where modern day men are taking more pride in their appearance than ever, it feels natural that one of the world’s biggest menswear high street retailers should create their own grooming line and fragrance. After five years … Continue reading →

Timothy Taylor Gallery launch of an exhibition of paintings from the 1980s by the American artist Jonathan Lasker. In a career spanning over thirty years Lasker has addressed the question of how painting might progress after Minimalism. Through his distinctive … Continue reading →

I have a confession to make; I can be a bit of a sceptic. When it comes to products, makeup and skin, I’ve been through the mill and have been disappointed more than once to say the least. For women … Continue reading →

Known best for creating beautifully crafted shoes for the modern man, What?! Magazine sits down and catches five minutes with the talented Mr Hare to talk about all things shoe. What was the first pair of designer shoes you ever … Continue reading →

Unconditional took to the Old Sorting Office again this season, to feature a collection that stayed true to their statement design aesthetic, whilst surprising with a very welcome surprise. The brand again played with deconstructed tailoring for menswear, featuring dropped … Continue reading →

The feelings that stood out for me, to symbolise next S/S were the sheer sporty vibes merging with, in some cases, futuristic, using High ponys, low ponys, with V-front partings which are a big trend. David Koma had a tribal … Continue reading →