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What?! Beauty – Topman ‘Distil’

 | Category: Beauty

Following on from the hugely successful foray into the male grooming market with fragrances 16 and 27 last year, Topman have launched their very first ‘fine’ fragrance this month, ‘Distil’. To accompany the launch, Topman teamed up with Alex Turvey to create a brooding cinema campaign for the fragrance.

The first striking thing about the new fragrance, is the interesting packaging. The bottle when opened reveals two seperate cubes, with the atomizer facing downward, a small effect that works. Effectively, you need to turn the already upside down bottle, upside down in order to get the wonderful scent on you.

The fragrance itself is created by the industry ‘nose’ Azzi Glasser, the scent is built up of three main notes or “accords” caputuring the essence of the man. The base of the scent combines fine whitewoods and earthy musks whilst the middle base or “heart accord” is a composition of sea and ozone wood molecules, adding an element of cool. The top accord of the fragrance brings life and zing to the fragrance, using juniper, blood orange and ginger stem.

Upon smelling this fragrance, you can really smell key elements used to combine to create ‘Distil’. Whether it’s the earthy coolness, combined with the floral juniper or heat of ginger, the elements combine together beautifully, creating a cool, slick, yet modestly subtle scent for the modern man.

The amount of scents that are combined together across the bases, sounds like a lot, but what you get is an incredibly light fragrance that is strong and masculine, yet with a fragile delicacy. The earthy textures mixed with the refreshing zing of the blood orange, make this an extremely refreshing and clean fragrance, placing itself ahead of many potent men’s fragrances dominating the market.

We simply cannot stop spritzing this; a very welcome beginning to a fine fragrance future.

‘Distil’ is now available on

by David Mahoney
Online Editor
david.mahoney@what-mag.co.uk

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One thought on “What?! Beauty – Topman ‘Distil’

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