Author Archives: David
What?! Congratulates Diane Pernet

Friend of What?! Magazine, creator of website A Shaded View of Fashion and fashion icon, Diane Pernet has been awarded the prestigious FAD medal in Spain. Previously a photographer and fashion designer, Diane Pernet is a fashion critic and video … Continue reading
What?! Views – Kusama at the Tate Modern

The Yayoi Kusama exhibition at the Tate modern seems everything Kusama herself would want in a space. It follows her work fresh from art school in her small hometown in Japan, through to Tokyo then to New York before finally … Continue reading
What?! Editorial – Why Don’t You Try To Understand
What?! Beauty – Women Love Women, Who Love Women

Before you get excited and go thinking that I’m writing about some sexy girl-on-girl exploits…I’m not. I’m writing about something else equally curvaceous and appealing to the senses – designer Diane von Furstenberg; a woman who knows women, is loved … Continue reading
What?! Beauty – Flex Those Locks

Blow-drying; curling; setting; rolling; cutting; dying; tinting; straightening. Most women do a combination of these things to their hair on a monthly, weekly, if not daily basis. Eventually the wear and tear of heat-treating and chemically processing hair takes its … Continue reading
What?! International Fashion Week Roundup – New York

What?!’s top collections for Autumn/Winter 2012/13. New York Fashion Week was a refreshing surprise this season. For a long time now, the collections coming from New York have been super safe in every way. Always the perfect streamline cut, the … Continue reading
What?! Shops : BOY London Hits Selfridges

Cool and cult fashion label BOY London has hit Selfridges shop floor this week. Selfridges London has announced this week that they will be the sole UK stockist for the full BOY London range. The collection showcases it’s bold logo … Continue reading
What?! Fashion In Motion – Quel Est L’Amour?
Quel Est L’Amour? from Oggy Yordanov on Vimeo. Filmed and Directed by Oggy Yordanov oyordanov.com Editing: Basement Film Productions Styling and Concept – Karen Binns Make up – Norah Nona using Mac make up Hair Darren Fowler Assistance: Carly Quist … Continue reading
What?! Beauty – Eye Spy

Have you ever got up in the morning after a good night sleep, looked in the mirror and thought, ‘Oh My God… I look so tired.’ Your eyes are puffy or worse still you have dark shadows under them. One … Continue reading
































