Monthly Archives: February 2012

What?! Shops : BOY London Hits Selfridges

Cool and cult fashion label BOY London has hit Selfridges shop floor this week. Selfridges London has announced this week that they will be the sole UK stockist for the full BOY London range. The collection showcases it’s bold logo … Continue reading

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What?! Fashion In Motion – Quel Est L’Amour?

Quel Est L’Amour? from Oggy Yordanov on Vimeo. Filmed and Directed by Oggy Yordanov oyordanov.com Editing: Basement Film Productions Styling and Concept – Karen Binns Make up – Norah Nona using Mac make up Hair Darren Fowler Assistance: Carly Quist … Continue reading

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What?! First Look – Girls On Film

18 / 02 / 2012

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What?! Beauty – Eye Spy

Have you ever got up in the morning after a good night sleep, looked in the mirror and thought, ‘Oh My God… I look so tired.’ Your eyes are puffy or worse still you have dark shadows under them. One … Continue reading

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What’s Viewpoint – Menswear Collections Round Up A/W 2012/13

Venus as a Boy Luxury and glamour are the two most important words to best describe the catwalk shows for menswear winter 2012/13 season. Bringing back the importance of grey flannel, wool tweeds and leather… as well as super incredible … Continue reading

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What?! Fashion Film – Compulsion

Director – Oggy Yordanov Featuring Ryan Pickard at Premier Models “Compulsion” – Fashion Film featuring Ryan Pickard from Oggy Yordanov on Vimeo. Stylist and Concept – Karen Binns. What?! Magazine Editor and Publisher. karen.binns@what-mag.co.uk Grey split collar jumper – Alexander … Continue reading

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