What?! Views : The Perfect Drug

Ana Maria Pacheco

The perfect remedy for hangovers, depression, arguments with your lover, and totally insane parking tickets is a casual trip to the art fair. Continue reading

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What?! Views : Elysian Fields

It is Javier De Frutos’s willingness to take risks that makes him one of the more likable of today’s contemporary choreographers.
De Frutos gave us a brutal and seductive piece of choreography. Continue reading

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What?! Beauty – Topman Fragrance and Grooming Range

In a world where modern day men are taking more pride in their appearance than ever, it feels natural that one of the world’s biggest menswear high street retailers should create their own grooming line and fragrance. After five years of intense research and deliberation, Topman has launched this debut line of menswear products. The store worked independently from corporate agencies to work in house in collaboration with Agent Provocateur parfum creator Azzi Glasser. Continue reading

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What?! Exhibits : Jonathan Lasker at Timothy Taylor Gallery

Timothy Taylor Gallery launch of an exhibition of paintings from the 1980s by the American artist Jonathan Lasker. Continue reading

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What?! Beauty – Time To Get Buff

I have a confession to make; I can be a bit of a sceptic.

When it comes to products, makeup and skin, I’ve been through the mill and have been disappointed more than once to say the least.

For women I feel the concept of beauty is a delicate and emotional one; how we look matters, and how we get there has turned into the multi-billion dollar business that is the cosmetics world today. Continue reading

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What?! Interviews : Mr Hare

Known best for creating beautifully crafted shoes for the modern man, What?! Magazine sits down and catches five minutes with the talented Mr Hare to talk about all things shoe. Continue reading

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LFW : Unconditional

Unconditional took to the Old Sorting Office again this season, to feature a collection that stayed true to their statement design aesthetic, whilst surprising with a very welcome surprise. Continue reading

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What?! Beauty : Hair Looks for S/S 2012

The feelings that stood out for me, to symbolise next S/S were the sheer sporty vibes merging with, in some cases, futuristic, using High ponys, low ponys, with V-front partings which are a big trend.

David Koma had a tribal inspired semi-pony with a V-front parting, as did Yohji Yamamoto
The team and I also worked on this feeling to showcase some new talent with Zeynep Tosun – Hasan Hejazi – Kerhao. Continue reading

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What?! Beauty Looks At Make – Up On The Catwalk

Designers sent models down the catwalk with minimal make-up opting for a natural, fresh skin, which could mean we bin our foundation’s next summer and pay more attention to skin care. Continue reading

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LFW : Thomas Tait

A master of new, and an underlaying talent, Thomas Tait brought fresh
and light tailoring to his Spring/Summer 2012 collection. Continue reading

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